Wednesday, 16 July 2008

  • A few thoughts on the 'Product Launch'

    Do you have plans of releasing a relatively expensive product or package? Then study this very vital statistic: at the average, around 80% of your sales will be made on the day of launch itself. Therefore, it is critical to implement that perfect product launch to guarantee that your first 24 hours will be a big success.

    (Hope you enjoy ~ Connor http://www.small-business-credit.org

    Here are some needed tricks that will help guarantee the best product launch possible:

    1. Forget the concept of a big ticket product. It's always a big ticket PACKAGE. Boost up the perceived value of the primary product you are planning to offer by packaging it with high powered extras that your customers will love. Provide for them an item and it'll be difficult to convince them to make a purchase. Provide for them a package and they'll get excited to know what are inside of the same.

    2. Create a joint venture, or JV, with well-known online businessmen. If they accept your invitation, they will be your JV partners. They will provide aid in selling your package. To repay their help, you have to provide for them a commission for every successful sale they will be able to lead to your sales page. JV partners often expect a commission rate of 50% of the selling price, per sale. Truly, JV partners are comparable to affiliates, only, with the comprehensive selection method you will require, you will be able to associate yourswlf with JV partners who will give you access to a bigger audience courtesy of their big mailing lists, more value for your package thanks to the extras they will provide which will be taken from their own inventory of products, and better promotional mileage because of the many JV partners who share your sales goals.

    3. Generate pre-launch hype. All the biggest online marketing product launches in recent memory generated a high level of pre-launch buzz. Mike Filsaime's Butterfly Marketing intrigued a lot of people with the alleged leaked chapter of the main eBook product of the package. Frank Kern's Mass Control tried to win a phenomenal amount of attention by releasing several high impact, high value videos in the days towards the release of his baby project. These campaigns earned more than a million dollars on the first day of the release of their packages. Building pre-launch buzz will guarantee enough traffic come the day of launch, visitors who will already be excited to check out what your product is all about.

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